An SEO Manager is a professional who is experienced in SEO (Search Engine Optimization) for marketing purposes; SEO is a technique that is used to drive traffic to websites.
SEO Managers are Marketing Managers who are specialized in SEO marketing.
SEO marketing includes “optimizing” a website to allow search engines to direct users to websites.
These individuals may work specifically in SEO marketing or be responsible for implementing it into their marketing programs and plans.
The majority of SEO Managers are hired by larger organizations that have the resources to hire this position fulltime.
But as SEO becomes an integral part of online marketing, many more businesses will begin to focus on hiring experienced individuals in this field.
Individuals who want to become an SEO Manager will need to fulfill educational requirements, have experience in online marketing and strengthen some personal skills in order to succeed in this profession.
Some helpful personal skills include: being analytical that will help determine the best SEO phrases to use in optimization, researching skills to find the most commonly used phrases, and creativity to use imaginative phrases in website content.
Education Requirements to Become an SEO Manager
Individuals who want to become an SEO Manager will need to pursue a postsecondary degree, gain on the job experience, be able to analyze data and have a strong background in computer search engines in order to enter this profession.
In essence, individuals will need to have a strong background in search engine optimization and internet marketing.
The first step an individual needs to make in order to become an SEO Manager is complete a minimum of a bachelor’s degree.
Recommended degrees include: marketing, business, market research, computer science or a closely related field.
Programs focusing on SEO are rare, although learning the larger building blocks of marketing and computer science is a must before learning SEO marketing.
Individuals are also encouraged to gain on the job experience in internet marketing in order to succeed in this profession.
Experience can be gained through an internship while someone is enrolled in school or through an entry level position in marketing.
Because many companies now have a website, individuals can learn this marketing technique on the job.
In addition, individuals can stand out amongst other prospects by completing a certification provided by a marketing organization such as the Marketing Research Association.
SEO Manager Job Description
An SEO Manager is a Marketing Manager that specializes in Search Engine Optimization.
SEO is an internet marketing technique that is used to draw internet users to optimized websites.
SEO Managers will use data reported by search engines regarding commonly used phrases typed by internet users.
A list of commonly used phrases related to an SEO Managers line of business will then be created to create a strategy for website optimization.
SEO Managers will also be responsible for project management, managing the creation of website content that will be uploaded onto a website and creating back links.
The following is a list of commonly used internet marketing techniques that help drive traffic to websites.
- Content optimization
- Market analysis
- Keyword research
- Search engine analytics
SEO Managers will also analyze reports to determine if a specific internet marketing strategy is effective.
SEO Manager Salary and Career Path
There are no exact salary figures for SEO Managers; however, this profession can be categorized alongside Market Research Analyst professionals.
In 2012, the median salary for Market Research Analysts was approximately $60,300 per year with some individuals earning up to $113,500 per year.
Exact wages will depend on a variety of factors including geographical location, years of experience and company size.
The job outlook for all Market Research Analysts, which can include SEO Managers, is expected to grow at a faster than average rate when compared to other professions.
Job opportunities for individuals are expected to grow at a 32 percent rate through the year 2022.
Some factors contributing to this growth include the demand coming from consumers for services such as ecommerce and the need for websites to stand out amongst the plethora that exist in cyberspace.
SEO Managers use a combination of their marketing skills and computer skills in order to help drive internet traffic to their websites, products and services.
Individuals with a background in data analysis and marketing will have the best job prospects.
Individuals who are also flexible will also succeed in this field as the web is always changing and improving.