How to Become a Marketing Manager

Marketing Manager Key Stats
Avg. Salary / year $122,370
Avg. Pay / hour $58.83
Education 3-4 Years
Job Outlook 10.1%

Marketing Managers are business professionals who have an extensive background in planning and implementing a marketing, advertising or promotional plan and campaigns.

Their skills and background are important for businesses to help them grow and continue expanding their client base.

Individuals who want to become a Marketing Manager will need a combination of innate business skills, a postsecondary degree and work experience in order to enter this profession.

Education Requirements to Become a Marketing Manager

Individuals who want to become a Marketing Manager will need a minimum of a bachelor’s degree in order to enter this profession.

Because Marketing Managers oversee the implementation of a marketing campaign, these professionals will also need several years of experience in the field.

Many employers prefer to hire individuals with an educational background in business or marketing.

Some helpful courses include: statistics, mathematics, finance, economics, management and business law.

In addition, courses in computer science are highly recommended because of the insight they provide to knowing how to maximize online traffic.

This is extremely advantageous to online marketing campaigns, advertisements and promotions.

Individuals who want to become a Marketing Manager will also benefit from gaining on the job experience while still undergraduates.

Individuals may do this by completing an internship that will help them apply their marketing knowledge.

Many Marketing Managers also have several years of experience in the field before advancing to a Marketing Manager position.

Many individuals gain experience in some of the following professions before advancing to Marketing Manager:

  • Sales
  • Promotions
  • Marketing
  • Advertising
  • Public Relations

Marketing Manager Job Description

Marketing Managers are responsible for planning and implementing a marketing, advertising or promotional plan and campaigns.

In order to choose the best marketing plan, a Marketing Manager will need to understand the demographic and groups they are advertising to.

This part of the marketing plan is referred to as market research which includes the study, gathering of data and analysis to gain an in depth understanding of their target market.

Once an individual has a very thorough understanding of their target market, they will begin determining a marketing plan.

This includes meeting with staff to discuss budgeting, types of media to be used, contracts and a marketing plan.

Marketing Managers will also frequently meet with their clients to provide feedback and advice on marketing and technical matters.

They will also be responsible for hiring marketing talent and to help with the daily activities.

Such staff includes individuals in promotions, advertising and marketing.

A Marketing Manager will also supervise this team.

Planning of a marketing campaign will include determining the type of media to be used for example, online vs radio or print vs television.

After a type of media has been selected, they will negotiate media contracts and begin developing campaigns.

This may include drawing sketches for use in advertising and assessing websites where consumers will be guided to.

Marketing Managers are also responsible for helping determine the price point of a product or service.

They will develop a strategy in order to determine the best price by using information from consumers on how much they are willing to pay for a certain product or service.

Marketing Manager Salary and Career Path

In 2012, the median salary for Marketing Managers was approximately $119,480 per year.

Exact wages will depend on a variety of factors including years of experience, size of the company and geographical location.

Some individuals in this profession can earn up to $187,200 per year.

The majority of individuals in advertising, promotions and marketing work 40 hours a week, although roughly 40% of individuals in this profession work longer hours.

The job outlook for marketing managers is expected to increase by 13 percent through the year 2022.

This growth is considered an average growth when compared to other professions.

Because marketing is an integral factor in a company’s revenue, Marketing Managers are more likely to hold their jobs.

Their skills are necessary in a digital world that is bombarded with competition.

Individuals with experience in digital forms of marketing will have the best job prospects.

Marketing Managers use their in depth understanding of target markets to implement a marketing plan for a product, service or company.

Individuals in this profession use their extensive knowledge in human behavior and analytical skills to increase the demand and interest for the product or service they are hired to promote.

In addition to being a challenging career, individuals can also expect high salaries and the opportunity to advance in the field of marketing.

BLSThe below information is based on the 2021 BLS national averages.

  • Annually
  • Monthly
  • Hourly

National Average Salary


Average Salary by State

StateAvg. Annual Salary
District of Columbia$166,530
New Hampshire$145,120
New Jersey$179,320
New Mexico$114,800
New York$190,760
North Carolina$141,600
North Dakota$132,800
Rhode Island$165,870
South Carolina$130,240
South Dakota$143,240
West Virginia$102,920
Puerto Rico$89,970

The top earning state in the field is New York, where the average salary is $190,760.

These are the top 5 earning states in the field:

New York - $190,760
New Jersey - $179,320
California - $175,150
Delaware - $171,420
Virginia - $169,990
* Salary information based on the May 2021 Occupational Employment Statistics (OES) Survey for Marketing Managers, OCC Code 11-2021, BLS.
* Employment conditions in your area may vary.

Frequently Asked Questions

What does a marketing manager do?

Marketing managers manage the marketing of a product or a business.

A specialist can be in charge of one single product and service or a bunch of those.

The typical responsibilities of a marketing manager usually include coordinating the channels for marketing strategies; creating promotional information; testing marketing opportunities; directing social media strategies; analyzing customer feedback; building relationships with media outlets, and so on.

Marketing managers are responsible for the planned images (printed literature, video advertisements, etc.) and unplanned images (immediate damage control after a representative had misspoken in public, for example).

Specialists also perform complex product research to find all the weaknesses and strengths of new products; moreover, marketing managers are responsible for product placement and pricing together with other team members.

How much do marketing managers make?

On average, a marketing manager can make a little more than $100.000 per year in the United States.

In case you decide to choose this career path, you can expect to earn anywhere between $52.000 and $192.000 annually.

The salary would certainly depend on a variety of factors – your education and experience level, the employer, the location, and so on.

The professionals that work in New York, Virginia, and Colorado, for example, have the highest average salaries.

An entry-level marketing manager can earn around $25 per hour, while a top-level specialist with plenty of experience can make $92 and more per hour.

How much does it cost to become a marketing manager?

In most cases, you would need a bachelor’s degree in business administration, marketing, advertising or a related field, in order to become a marketing manager.

To improve job prospects, you can consider getting a master’s degree or taking some postgraduate courses.

A year in a university can cost you anywhere between $8.000 and $45.000 (and more); the cost depends on a variety of factors (bear in mind that the books, supplies, and accommodation expenses are not included).

A master’s degree will typically cost you over $30.000.

In the future, you can join a trade association to network with other marketing managers (the membership can cost a few hundred dollars per year).

You can also become a Professional Certified Marketer for around $250.

What is the demand for marketing managers?

Between 2016 and 2026, the marketing manager job market is expected to grow by 10.1%, according to the Bureau of Labor Statistics.

That’s a little faster than the average for all occupations in the United States.

The growth of the financial sector and the number of businesses will increase the demand for marketing managers.

The industry is mainly concentrated in Illinois, New York, and California.

How long does it take to become a marketing manager?

It will take you 4 years to obtain a bachelor’s degree and 1-2 years to get a master’s degree.

You can consider seeking an internship during your last year in university to get that on-job experience as the majority of employers prefer the candidates to have at least a few years of experience.

To qualify for your certification exam, you would need to have at least 2 years of professional marketing experience (in case you have a master’s degree) and 4 years of experience, if you have a bachelor’s degree.

Jamie Willis
Career Specialist at BecomeopediaHi, my name is Jamie Willis, and I have been helping students find their perfect internships and education paths for the last ten years. It is a passion of mine, and there really is nothing better than seeing students of mine succeed with further studies.

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