When a consumer enters a store and knows the exact spot to find their favorite item, they may not realize that the product’s location was probably chosen by a Retail Category Manager.
Retail Category Managers are responsible for increasing sales and customer satisfaction by determining what types of products consumers want, where the products should be located in the store and whether this locale will sell the most product; additionally, they will determine how the products will be organized within the shelves or other compartments.
Retail Category Manager positions are considered a type of Marketing because of the strategies they use to gain consumer interest within retail stores.
Gaining consumer interest is the first step to selling one more item within the store, which is ultimately a Retail Category Manager’s goal?to move and sell inventory.
Retail Category Managers work in the retail and product supply niche.
They are experienced in using “Category Management,” a technique used to handle retail procedures and operations.
This career is a relatively new profession and is employed in a wide range of retail locales.
Some typical retail locations these professionals may work for include supermarkets, discount stores and department stores.
If some of your strong suits include business, organization and marketing, continue reading below to learn how to become a Retail Category Manager .
You will also find information regarding education requirements, a general job description, a general job description and salary and wage information.
Education Requirements to Become a Retail Category Manager
Students who want to become a Retail Category Manager need a minimum of a Bachelor’s degree in order to qualify for jobs.
Some employers may also hire candidates who have an Associate’s degree or related experience.
However, competitive candidates will typically have an advanced degree, an established career or are highly creative individuals.
The type of degree a student needs to pursue in order to become a Retail Category Manager is one that focuses in business or marketing.
A student should major in Business Administration, Marketing or Advertising in order to become a competitive candidate.
The majority of employers now seek candidates who have an advanced degree in Business or Marketing.
Candidates should consider attending an advanced degree program that specializes in business.
Pursuing an M.B.A.
takes an average of two more years to complete but will create plenty of more opportunities for candidates.
Retail Category Manager Job Description
A Retail Category Manager’s goal is to take the area of a store and supply it with products in a manner that sells the most products and moves the most product inventory.
Another goal is to provide customer satisfaction by making it easier for customers to find the items they are looking for.
This work is considered a type of marketing because of the special techniques it uses to gain customer interest that will eventually create more sales.
A Retail Category Manager also determines the right product mix for the store.
That is, they will determine the type of individual products and the specific numbers that will meet consumer demand.
The whole goal behind product mix is to sell the largest amount of products by identifying products that consumers want.
A Retail Category Manger will also perform other duties such as compiling ad summary reports and managing in store promotions.
Retail Category Manager Salary and Career Path
Exact figures for this profession have not been gathered by the Bureau of Labor Statistics because of its relatively new existence.
However, this type of job is closely associated with marketing and business and information regarding these professions is provided by the bureau.
The Bureau of Labor Statistics reports that in 2010, Marketing Managers had an annual median income of approximately $112,000.
The Bureau of Labor Statistics reports that professionals providing Marketing, Advertising and Promotional services should expect to see an average job growth rate.
The projected growth for these professions is estimated to be 13 percent through the year 2018.
However, even with this projected growth, candidates should expect a competitive job market especially for high paying and lucrative positions.
Candidates with an advanced degree, established careers, years of experience and creativity should have the best prospects.