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how to become a Marketing Manager
 
      
 

How to Become a Marketing Manager



Marketing Managers are business professionals who have an extensive background in planning and implementing a marketing, advertising or promotional plan and campaigns. Their skills and background are important for businesses to help them grow and continue expanding their client base.

Individuals who want to become a Marketing Manager will need a combination of innate business skills, a postsecondary degree and work experience in order to enter this profession.

Education Requirements to Become a Marketing Manager



Individuals who want to become a Marketing Manager will need a minimum of a bachelor's degree in order to enter this profession. Because Marketing Managers oversee the implementation of a marketing campaign, these professionals will also need several years of experience in the field.

Many employers prefer to hire individuals with an educational background in business or marketing. Some helpful courses include: statistics, mathematics, finance, economics, management and business law. In addition, courses in computer science are highly recommended because of the insight they provide to knowing how to maximize online traffic. This is extremely advantageous to online marketing campaigns, advertisements and promotions.

Individuals who want to become a Marketing Manager will also benefit from gaining on the job experience while still undergraduates. Individuals may do this by completing an internship that will help them apply their marketing knowledge. Many Marketing Managers also have several years of experience in the field before advancing to a Marketing Manager position. Many individuals gain experience in some of the following professions before advancing to Marketing Manager:

  • Sales

  • Promotions

  • Marketing

  • Advertising

  • Public Relations


Marketing Manager Job Description



Marketing Managers are responsible for planning and implementing a marketing, advertising or promotional plan and campaigns. In order to choose the best marketing plan, a Marketing Manager will need to understand the demographic and groups they are advertising to. This part of the marketing plan is referred to as market research which includes the study, gathering of data and analysis to gain an in depth understanding of their target market.

Once an individual has a very thorough understanding of their target market, they will begin determining a marketing plan. This includes meeting with staff to discuss budgeting, types of media to be used, contracts and a marketing plan. Marketing Managers will also frequently meet with their clients to provide feedback and advice on marketing and technical matters. They will also be responsible for hiring marketing talent and to help with the daily activities. Such staff includes individuals in promotions, advertising and marketing. A Marketing Manager will also supervise this team.

Planning of a marketing campaign will include determining the type of media to be used for example, online vs radio or print vs television. After a type of media has been selected, they will negotiate media contracts and begin developing campaigns. This may include drawing sketches for use in advertising and assessing websites where consumers will be guided to.

Marketing Managers are also responsible for helping determine the price point of a product or service. They will develop a strategy in order to determine the best price by using information from consumers on how much they are willing to pay for a certain product or service.

Marketing Manager Salary and Career Path



In 2012, the median salary for Marketing Managers was approximately $119,480 per year. Exact wages will depend on a variety of factors including years of experience, size of the company and geographical location. Some individuals in this profession can earn up to $187,200 per year. The majority of individuals in advertising, promotions and marketing work 40 hours a week, although roughly 40% of individuals in this profession work longer hours.

The job outlook for marketing managers is expected to increase by 13 percent through the year 2022. This growth is considered an average growth when compared to other professions. Because marketing is an integral factor in a company's revenue, Marketing Managers are more likely to hold their jobs. Their skills are necessary in a digital world that is bombarded with competition. Individuals with experience in digital forms of marketing will have the best job prospects.

Marketing Managers use their in depth understanding of target markets to implement a marketing plan for a product, service or company. Individuals in this profession use their extensive knowledge in human behavior and analytical skills to increase the demand and interest for the product or service they are hired to promote. In addition to being a challenging career, individuals can also expect high salaries and the opportunity to advance in the field of marketing.
 
 
 
 
 
 

*Salary Information provided by the Bureau Of Labor Statistics
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